You get visits, but too few inquiries.
If buyers cannot see who you help, what you do or why they should contact you, you have no clear next step for the attention you already paid for.
We check your offer, service pages and inquiry path.
Your fractional AI & revenue operations team
You have a website.
You need it to bring in business.
If you are paying for a site and software but still chasing inquiries by hand, start with what is happening. We audit how customers find you, what makes them contact you and who follows up. Then we fix and run the parts that need work.
Work directly with Liam and Bruce. For owner-led businesses.
The problems we start with
What is the work costing you?
A weak website, an unused CRM or a missed follow-up matters because of what it stops you from doing. We check which problem you have before recommending tools.
You cannot tell what your marketing produces.
If your reports stop at visits, rankings or published articles, you still have to guess which work brings qualified inquiries and customers.
We check what you can track from first visit to sale.
You have to remember every next step.
If your team copies details between email and spreadsheets, you spend time reconstructing conversations. A follow-up can wait until someone remembers it.
We check who owns each step and where the details go.
What better looks like
Build a repeatable way
to win new business.
The goal is a steady source of qualified inquiries from search, content buyers find useful, and follow-up your team can manage. We agree a baseline and review what changes.
What you may see todayWhat we work toward
You explain your offer from scratch on every call.
Buyers arrive knowing what you do, who you help and how to take the next step.
You publish when someone has time, without knowing what buyers need.
You publish around buyer questions and review which pages bring relevant inquiries.
You cannot connect your marketing reports to customers.
You can see the inquiry source, who followed up and what became a sale.
The website audit
Know what to fix
and why it matters.
You get a written report and a walkthrough. We explain the problem, show the evidence and put the recommended work in order.
We start with the website because it is where a buyer checks your offer and decides whether to contact you. If your bigger problem is elsewhere, we say so.
Inside your report
- Your current position. Your offer, buyer journey and the evidence we can verify.
- The causes to investigate. Page, search and follow-up issues, with evidence of where the process breaks down.
- The business consequence. What each issue may prevent, and what needs your input to confirm.
- The next step. Your starting point, the result you want to change, and a scope with checks you can approve.
Public website checks show what a visitor can see. To verify traffic, inquiries and sales, we need your approved access or reports.
Website and ongoing support
Help buyers understand why they should contact you.
We review what buyers see, where they hesitate and what happens after an inquiry. Then we agree which pages, content and follow-up steps need attention.
Start with the website auditChoose the work around the problem.
- Give buyers a clear explanation of the problem you solve.
- Answer the questions they ask before contacting you.
- Help your team respond with the right context.
- Agree how you will judge whether the changes help.
We can help with a focused improvement or ongoing work. We agree the scope after we understand what needs to change.
If you have paid for software nobody uses
"I can't tell you how many companies I know that bought a HubSpot or Salesforce subscription, paid for it for a year, and never really touched it."
You need a working process
as well as a tool.
We agree who does what, configure the steps, and help your team use them. You get someone responsible for the work after the subscription is bought.
We run on this ourselves
Spend less time
reconstructing the day.
We use our own assistant to classify incoming email, organize captured calls into commitments and next steps, and prepare a weekly pipeline recap in Slack.
A person reviews the exact customer message before the assistant sends it. Ask us to show the process on a call.
See ongoing AI operationsWhat you can check on a call
- See how we capture a commitment from a meeting.
- See how we link it to the customer and next step.
- See the proposed message before a person approves it.
Before we talk
Common questions.
What will the audit tell me?
You get a written report on the agreed pages and customer journey: what a buyer sees, where the next step is unclear, what we can verify about search and site performance, and what to fix first. We separate evidence from questions that need your input.
Do I need to commit to a rebuild?
No. We start by understanding what is happening and agreeing what to review. The findings help you decide which changes are worth making.
Will a better website bring us more customers?
That is the goal, but a rebuild alone is not enough. Your offer, the people you reach and your follow-up matter too. We agree how to track qualified inquiries and sales so you can judge the work by more than traffic or a design change.
Can you help after the audit?
Yes. We can improve the agreed pages, content and follow-up, then help your team keep them useful. We choose the work around the problem and agree how to review progress.
Where does AI fit?
We use AI for specific jobs such as preparing content drafts, organizing captured meeting notes and proposing follow-up. A person checks the work and approves customer messages. You do not need to choose the tools before we understand the process.
What does fractional Chief of AI mean?
You have Liam and Bruce to own the agreed AI and revenue operations work without hiring a full-time lead. We start with a business problem, build the process with your team and stay involved under an agreed scope.
Do we need to replace the tools we have?
We start with your existing website, CRM and email setup. If those tools can do the job, we use them. We explain the gap and cost before proposing a replacement.